The innovation of one man and his care for real estate created a successful national investment firm called Hertz Investment Group. Judah Hertz started his initially in New York. He could see the potential that decrepid broken down buildings held, and his first purchase was just that – old buildings in the SoHo warehouse district of New York. This property that he bought, renovated, and then sold, made him his first profit when he renovated these buildings into grand apartments that were soon sold out and became very popular.
From here, he traveled to Miami, Florida where he saw potential in another useless property. Judah Hertz again renovated old unlivable apartment buildings in this area and made them into very prestigious living spaces. He brought esteem and popularity to the area in order for the inhabitants to be proud of where they called home. The income that he made grew due to the design features that these properties were built with.
The Hertz Investment Group was fashioned when he made an acquisition in Los Angeles, California. He saw this 3.5 million square office park to be the right place for him to use for his main head office of his company. While Judah Hertz operated from Los Angeles, he also bought himself a Malibu home for the length of time that he had planned to stay in this area. His investment returns in the LA area soon dwindled due to the rising costs, so he began to look elsewhere for real estate investments, which landed him to New Orleans. He invested in many different properties within the area including the New Orleans Centre. Similar buildings he bought were the Poydras Center which was a twenty seven office building, the Dominion Tower, and the New Orleans Shopping Centre.
Judah Hertz bought all of these properties within 36 months which gave him great control over the commercial real estate of New Orleans. To his disappointment, Hurricane Katrina hit and damaged many of the buildings that he developed, but this did not dishearten him. He created a team of people in order to assess all of the damages. His determination allowed him to renovate and rebuild the losses that he incurred in order to give the people of New Orleans back the commercial places that they lost through the storm. He gained again from his losses and continues to invest nationally. All his properties are standing strong with class and popularity as he continues to build his empire of real estate.