Printing your own calendar could be one of the most important marketing investments you make this year.That is why it is important that your designs for them should be eye-catching, useful and appropriate. Unfortunately, many companies offering calendar design can overlook some of the most important factors. Some of the most common (and elementary) errors include printing with a poor quality paper, and choosing the wrong kind of images. It’s important not to make these mistakes, because if you do, it’s likely the calendar will not be used or worse – totally overlooked. Because other companies will send your clients calendars, you’re competing for wall space. If it isn’t up by January, it’s not likely ever to be.
This little article will give you a few ideas about avoiding the errors that lead to a poor quality calendar. There are a few factors which usually result in a calendar failing. Here’s a list of the most commonly occuring ones.
Uninteresting images
one of the biggest and most obvious reasons a calendar will fail is because the images used are boring. Monthly images are the main factor people cite when they’re deciding whether to display a calendar or not. People are looking for a calendar that appeals to them immediately, and they’ll make a decision instantly based on the images you’ve used. A calendar with boring or uninteresting images will not appeal immediatley to people.Examples of bad ideas for calendar images would be a collection of unknown or uninteresting people, product catalog images with no models and any other image with no artistic sense.
To avoid such a problem, always try to hire a professional photographer or graphic artist to create your images.This ensures that your calendar images will be artfully created and interesting for most people.
Don’t overlook holidays and important dates
One other big reaon calendars fail is by not printing important calendar dates.People use calendars to mark the current date, and to remind them of the upcoming special holidays and events.These holidays differ between countries, states, cities and counties. If your audience is local, then be sure to print the local holiday dates as well as bigger national ones.If you fail to mark these, people might find your calendars only moderately useful. If you want to avoid this error, consider getting one of the Custom calendars from aglobalworld.com which will contain international holiday dates – particularly useful if your clients are global.
Little blank spaces
Another key thing not to overlook is the white space available for writing on in your calendar.You need to know that some people want to write on their calendars so that they can mark more personal dates in their calendar. Be sure to include some space to allow for this. Bad calendars often fail because they do not provide space for people to write their own dates. Easily avoid this basic mistake by ensuring you include a degree of whitespace for your audience.
Quality issues
Using poor quality materials is another pitfall of calendars that fail. Calendars should last at least a year!It will encounter several different seasons, temperatures and other environmental factors. It’s not unusual for cheap, poorly printed calendars to last only a month or so. A calendar that deteriorates will not reflect well on your company. Using good paper stock or even printing your calendar on plastic will represent a good business investment.
Aglobalworld.com provides professional Customized Calendars for your business that include major international holiday dates.